Tweet of the Moment

I'm going to have to workshop that one. It looks like Elon took away the ability to embed Tweets, so until teams start getting on other platforms, I guess we are looking at Facebook posts? I don't have much to say about this, except St. Paul isn't exactly a coffee hot spot. Being back to the grind would be a great pun for the Kraken.

Tweet of the Moment

 

BRING ON THE MONTY MAGIC 🪄 pic.twitter.com/QFkiXsb6ry

— Seattle Kraken (@SeattleKraken) November 26, 2024

Alas, the great migration away from X has begun in droves in the hockey writ community. I was an early departure, when Tweetdeck was shuttered. The utility was greatly reduced, and now many fans, at least the type that may end up here have moved on and are probably continuing to find my posts on Mastadon. Yeah, Mastadon, if that tells you what I think of Twitter's utility nowadays. But now, facing practical and political headwinds, it's to the point that the teams are establishing a social media presence on other services. I might start putting posts up on Blue Sky, since that seems to be where the action is. Wait, the teams are all going to Threads? Good luck embedding a Thread. Anyways, here is some Monty Magic, which sounds like a restraining order waiting to happen.

Tweet of the Moment

 

Eyes on D-Boss.@sheetz x #LGRW pic.twitter.com/bBKxs7ZiM0

— Detroit Red Wings (@DetroitRedWings) November 8, 2024

All eyes on Dylan Larkin, who has been a thorn in Toronto's side throughout his career. WATCH as he looks from side to side! MARVEL as he passes a couple of times! GASP as he skates a wide circle through center ice! Oh, watch him during the game. I get it now.

Cheers!

 

Hmmmm......

The Golden Knights need the "Full Boat" to handle Connor McDavid

 

Bruce Cassidy, pictured above, sees confusing Connor McDavid with maritime metaphors while playing in a desert as an important strategy. 

The market is cornered

 

Among the things I appreciate about the NHL is it's dedication to representing the many nations from which it's fans come. The NHL has drawn from the US and Canada, obviously, but also there is a long history of players coming from Scandinavia and eastern Europe. There is also a long history of the NHL playing games in Stockholm or Prague. The NBA can expand it's audience with games in Mexico City. The NHL is going to Finland.

For a sport that has been criticized for focusing, to a fault at times, on expanding into a part of the country that is, at best, hockey illiterate, they haven't really gone crazy with their overseas games. Lately, buy in from places like Vegas and Utah has been very good, but it certainly hasn't always been the case, that those sun belt states were excited about hockey. The NHL hasn't pursued markets that, internationally, are not typical hockey markets.

And Finland, where the Stars and Panthers played this morning, is fully in the tank for the NHL. Aside from the terrific names that Finland has to offer hockey fans, which make their home grown players immediately recognizable, they also put together a terrific bunch of players. They are, after all, the reigning Olympic champion. 

Playing NHL games in Finland isn't really expanding the global footprint of the sport, as much as it is throwing red meat to the the biggest fans. If anything, in these spots, they are competing with domestic leagues (or the KHL) rather than introducing a new sport to a fan base, as the NBA or NFL playing in Mexico City or London is. 

And beyond that, it's not as though Finland would be a large market to try to expand. The population of Finland is about 5 and a half million, or slightly larger than that of South Carolina. Finland's population is into hockey, and have a strong domestic league, and the population doesn't represent a huge market to try to expand into anyways. 

None of this is a criticism of the NHL playing in Finland, specifically, or in Europe in general. It's just neat that they do stuff because it's cool, and not necessarily because of some sort of ulterior motive. 

Anything but the northeast

 The NHL expands or changes markets in clusters, it seems. There were a couple of expansions in the Great Lakes at the turn of the century, with Minnesota and Columbus being a returned teams. Otherwsie, at least in the last 30 years or so, growth has been broadly in two primary regions.

There was the Sunbelt Explosion, that saw two teams brought to Florida, the Nashville Predators, the Atlanta Thrashers and the relocated Carolina Hurricanes through the 90s and early 2000s. Never mind that the Thrashers didn't work out. this spat of expansion brought 4 teams to the American Southeast. Heck, I would also lump the Stars in this group.

Winnipeg gained the Thrashers and they became thee Jets, because the old Jets moved to Phoenix. There had been some expansion in California, and the Nordiques moved to Colorado, but of late it seems like the western US is where the NHL has focused on, with the three most recent franchises moving into Las Vegas, Seattle and now, Salt Lake City (from Phoenix).

The NHL is at 32 teams right now, which seems like a comfortable level, but if the league ever wants to go bigger, maybe finally they will consider some spots in the Northeast, or back in Canada, like Quebec or Hamilton. Knowing what the NHL has done in the past, however, it seems like if they bring one team to the region, more will follow. If we are looking at a one off move, it will probably be out west.

Are you ready for Boise's entry in the NHL?