Making the sale

We are getting down to the wire on the season. The Stanley Cup Playoff starts in less than a month, so naturally, any fan of a team with a shot wants to secure their tickets and get to the arena. Playoff games sell out, it should be an easy sale. Unless you are hanging on by a fingernail, like the Blues, who are 2 points ahead of the Flames (who have two games in hand) a 3 ahead of the Canucks (who have a game in hand).

Selling playoff tickets isn't hard, but the Blues have to sell themselves as a playoff team. 

Thanks to a strong record since the 4 Nations Face-Off break in February, the Blues have climbed back into the playoff picture as the 2024-25 regular season enters its final stretch.

If the Blues clinch a spot in the playoffs, their opponent and a complete first-round schedule will be available after the completion of the regular season.

"If" is sure doing some work here. It's important to talk about the potential the team has demonstrated, and the hope the teams late run has given, because one way or another, you are trying to get your fans to work with Ticketmaster. It had better be worth it.