The PWHL went without nicknames for the entirety of their 2023-24 season, and going into year two, they announced nicknames for all 6 franchises. Remarkably, all 6 are not found anywhere else that immediately comes to mind, and none of them are particularly bothersome for being too kitschy, too cute or attempting to be too cool.
If you haven't heard, the team names are the Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge, and Toronto Sceptres. I like that Montreal's team is in French, and Toronto's is in Canadian English. I'm not sure that "Frost" or "Charge" reflect the culture of a place, but since when has that ever mattered in naming a team?
Women's hockey is on the rise in North America, and it is hard to drum up support for a league from scratch. All of these things are true, and against all odds, the PWHL found a marketing team to, at the very least, come up with some solid nicknames.
Sure, the NHL has named a couple of teams lately - the Kraken and Golden Knights. But these teams aren't going to do what the Utah Hockey Club is about to - Play an entire season without a nickname. There is time to hire the PWHL consultants!
Since I myself am not able to hire this group, but do have laziness and access to ChatGPT, I decided to take things into my own hands. I asked our future robot overlord to come up with a team name for Utah that would fit with the PWHL names.
Well, shoot. I like that better than any of the other 5 names (or the 6th choice, Utah HC) that are finalists: Blizzard, Mammoth, Outlaws, Venom, or Yeti. I'm not going to be happy with any of those names.For a Utah-based hockey team that fits the theme of the league, you might consider the Utah Spires. This nickname references the iconic spires found in Utah's mountain ranges and natural formations, evoking strength and grandeur. It also ties into the rugged, elevated nature of the state while fitting well with the other team names in your league.
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